1. Company Website = The New Office Lobby - Ran across this stat today via @fastcompany article.
"Roughly 97% of consumers make their purchasing decisions via the web but decide to buy the products instead at physical retail locations."Although this figure is for e-commerce, I would think this trend extends to other business sectors, but maybe not at such a high rate. Regardless, what does this mean for your business? I think it is a good indicator that your website has now become the lobby to your office. If your website is the first thing a prospect saw, would they explore further, email, even call? Or move on to the next company? Consider a facelift, monitoring analytics, and connecting to your website with social media activities.What are you doing to drive and keep web traffic?
2. No #2 today. I'm going to have to blame it on #3. See you on Monday!
3. No work tomorrow! And this means heading to the Madison Rooftop Party. If you are in downtown Memphis, stop by after work. $7 cover. Cocktails, Food, Music. It all last until 10pm.
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